So, you've done your study and you've reviewed the results. Maybe they were everything you would hope for.

Your application is running perfectly and your team is thrilled. Sweet success!

But, more likely, the results are mixed. Some things worked out. Others did not.

Despite what some consultants may tell you, usability testing is not an exact science. In reality, it's a bit more of an art form. That said, your study will be most effective if you take a scientific approach.

Conduct your tests like an experiment. Because, sure, an experiment is instructive if you get the test results you expected. But if your experiment is correctly designed, it's even more instructive when you get a result that you didn't expect.

The goal of usability testing is to gain new and actionable insights, not just confirm your previous assumptions. The most important thing is to take what you've learned and apply it to your application or website. And then do it again, and again, and again.

Good luck. And I hope this video series on usability testing has been helpful.